Take a boring subject line: “November Newsletter.” Rewrite it 3 ways using: 1. Curiosity, 2. Benefit, 3. Scarcity.

List 5 actions a user can take on your website and what “Tag” you would apply to them. (e.g., “Visited Pricing Page” -> Tag: “Warm Lead”).

Write the logic for a “VIP Customer” segment. (e.g., “Has purchased more than 2 times” AND “Has opened an email in the last 30 days”).

Find a newsletter you are currently subscribed to. Scroll to the footer. Screenshot it and circle the Physical Address and the Unsubscribe Link.

The Magnet Draft: Conceptualize a Lead Magnet. Title it, describe the format (PDF/Video), and list 3 specific problems it solves for the user.

List 3 brands whose emails you actually open and read.
What makes them different? Is it the tone, design, or value?

Develop a storyboard that uses storytelling to enhance user engagement for a brand.

Prepare a report analyzing a brand’s strategy and UX impact with metric suggestions.

Map out the customer journey for a brand integrating key UX touchpoints.

Choose a brand and evaluate its user experience across touchpoints.