• Note: This is technical but essential.

  • SPF (Sender Policy Framework): An ID card for your domain.

  • DKIM (DomainKeys): An encryption key that proves no one tampered with the email in transit.

  • DMARC: A policy that tells Gmail what to do if an email fails the first two tests (Reject it or Quarantine it).

  • Teaching Point: Without setting these up in your DNS (Domain Name System), your emails will hit the spam folder.