The Welcome Flow

  • The Trigger: Someone joins the list.

  • Email 1 (Immediate): Deliver the Lead Magnet. High value. No hard pitch.

  • Email 2 (Day 1): Indoctrination. Who are you? What do you stand for?

  • Email 3 (Day 3): The “Tripwire” or Soft Offer. A low-risk product to turn a lead into a customer.

The Abandoned Cart Flow

 

  • The Trigger: Added to cart -> Did not checkout.

  • Strategy:

    • Email 1 (1 hr later): “Did you forget this?” 

    • Email 2 (24 hrs later): Scarcity. “Your cart is expiring.”

    • Email 3 (48 hrs later): The Incentive. “Here is 10% off if you finish now.”

 

 

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