People don’t give emails for “Updates.” They trade them for value.

• Types of Magnets:

  • Educational: E-books, Whitepapers (B2B).

  • Utility: Checklists, Templates, Calculators.

  • Transactional: 15% Discount Code (E-commerce).

• Placement: Pop-ups (exit intent), embedded forms in blogs, and dedicated landing pages (Squeeze pages).